In Store Analytics

We combine technology (3D camera, Bluetooth, Wi-Fi) to analyze, organize and visualize shopper behavior data at the point of sale.

The solution we offer provides our customers with different types of information about what is happening at their points of sale. The traffic and behavior of the public is collected, measured and analyzed through different sources.

FOOT TRAFFIC AT WINDOW DISPLAYS

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  • Foot traffic at window displays

    Know how many shoppers walk through the door of the store to know what the potential is.

  • Admission rate to the store

    Know how many shoppers enter the store to know the conversion rate at the entrance.

  • Marketing Efficiency

    Measure the efficiency of marketing campaigns and window display communication (how many people entered before vs. after the change in window display communication).

INBOUND TRAFFIC AND CONVERSION

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  • Real-time traffic

    Number of people entering, exiting, and passing through the store window with 98% accuracy.

  • Conversion rate

    To understand how effective the stores are, it is necessary to know not only the volume of sales, but also how many customers generated those sales.

  • Staff optimization

    Optimize the amount of human resources in accordance with the traffic throughout the day/week.

  • Benchmarking

    Identify the highest and lowest selling stores and analyze in-store performance for benchmarking.

  • Peak hours

    Increase sales opportunities by pinpointing those hours in which each store drives the highest traffic

HEAT MAP WITH CAMERA

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  • Customer Tracking

    Tracking and recording customer’s traffic and actions in the stores in real time. Understand where they are spending time and where they are shopping.

  • Discontinuance of unattractive products

    Repositioning and replacing products with low customer appeal more effectively.

  • Layout improvement

    Discover the most heavily visited sectors, make decisions on product display, layout, lighting and on-shelf positioning.

  • Marketing Efficiency

    Increase the efficiency of promotions and profit margins by analyzing the success of events, campaigns, and different media. Access to information by hour, day, week, month and year.

HEAT MAP WITH WIFI

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  • Customer Tracking

    Tracking and recording customer’s traffic and actions in the stores in real time. Understand where they are spending time and where they are shopping.

  • Elimination of Staff

    Based on a staff-recognition system, the number of actual shoppers on the premises can be ascertained by deducting the number of employees from the total number of visitors.

  • Measurement of product success

    Measure how attractive a new product is and which products are efficient when placed in different areas.

  • Marketing Efficiency

    Increase the efficiency of promotions and profit margins by analyzing the success of events, campaigns, and different media. Access to information by hour, day, week, month and year.

DWELL TIME AND RETENTION

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  • Average visit time

    Knowing the average time a customer visits the store. Measurement of the success of marketing campaigns and in-store activities, based on the increased time in the store and sales.

  • Customer loyalty programs

    By knowing the frequent customers, it gives us the possibility to perform specific Marketing and Customer Loyalty actions for those customers.

  • Retention rate

    Know exactly how many customers return to the store and how often. Convert a first-time visitor into a repeat customer.

WAITING TIME MANAGEMENT

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  • Analysis

    Counting how many people are in each line and measuring average waiting time. Definition of optimal line length and waiting time according to each store.

  • Attrition

    By measuring the average waiting time, action can be taken to minimize time and reduce attrition.

  • Efficiency

    By measuring the number of people in each line in real time, we can take actions and allocate staff accordingly to offer an excellent shopping experience to the customer.